Paul Mitchell's The Demi, blue-violet shade – ammonia-free semi-permanent hair color for shiny, revitalized hair.

The Demi by John Paul Mitchell Systems is a professional-quality semi-permanent hair color that delivers rich color, brilliant shine, and deep conditioning, all in one easy application. With over 45 versatile shades, including Flash toners, subtle metallics, and a clear shade, this 100% vegan and ammonia-free formula allows you to tone, refine, refresh, and even blend gray hair without altering your hair's natural pigment. Whether for a first-time application or to touch up your roots, The Demi's low-alcohol and MEA-free formula makes it the ideal choice for low-commitment color.